The Butte de l'Écailler

Complete branding of a fishmonger's in Waterloo offering excellent quality fresh fish and seafood.

This shop/restaurant takes you to a seafood paradise combining luxury and accessibility. The name of the fishmonger's shop is directly linked to the name of the place called "Butte du lion", located in the same town, while adding the image of a fish.

This same interpretation is reflected in the design of the logo. The addition of bluish colours reminiscent of the sea and its nuances with the tones of sand plunges us directly into an appropriate and atypical universe. A range of communication media reflects this high-end, minimalist approach. 

This fictitious project was created as part of my graphic design studies.  

Type of project
Expertise
Year

Complete branding of a fishmonger's in Waterloo offering excellent quality fresh fish and seafood.

This shop/restaurant takes you to a seafood paradise combining luxury and accessibility. The name of the fishmonger's shop is directly linked to the name of the place called "Butte du lion", located in the same town, while adding the image of a fish.

This same interpretation is reflected in the design of the logo. The addition of bluish colours reminiscent of the sea and its nuances with the tones of sand plunges us directly into an appropriate and atypical universe. A range of communication media reflects this high-end, minimalist approach. 

This fictitious project was created as part of my graphic design studies.  

Colour palette

Linen
Pinkish tan
Horizon
Baltic sea
La Butte de l'Écailler - RS
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