The Peyo Company is a Belgian publishing house founded in 1984 by Véronique Culliford, the daughter of the renowned author, under the name IMPS, which preserves and develops the legacy of her father, creator of the Smurfs, Johan and Pirlouit and Benoît Brisefer.
A veritable benchmark in the world of European comics, the company manages the licensing, publishing, distribution and audiovisual adaptations of these iconic characters, while ensuring that their creative and timeless spirit is passed on.
In this project, we designed Peyo Company's new website to modernise its digital image while respecting its graphic universe. The design highlights the richness of its catalogue in a clear, intuitive and accessible interface.
The user experience has been designed to highlight both the brand's heritage and its forward-looking positioning.
The Peyo Company is a Belgian publishing house founded in 1984 by Véronique Culliford, the daughter of the renowned author, under the name IMPS, which preserves and develops the legacy of her father, creator of the Smurfs, Johan and Pirlouit and Benoît Brisefer.
A veritable benchmark in the world of European comics, the company manages the licensing, publishing, distribution and audiovisual adaptations of these iconic characters, while ensuring that their creative and timeless spirit is passed on.
In this project, we designed Peyo Company's new website to modernise its digital image while respecting its graphic universe. The design highlights the richness of its catalogue in a clear, intuitive and accessible interface.
The user experience has been designed to highlight both the brand's heritage and its forward-looking positioning.
French 
English