Louis De Poortere is a Belgian brand renowned for its expertise in top-of-the-range carpets. With its new «Ecorugs» product, Louis De Poortere is developing a new range with a focus on ecology and recycling, while remaining true to its high standards of quality.
We helped them design their entire product, from name to visual identity.
The identity highlights ecological graphic codes with a colour palette dominated by greens and a logo incorporating the infinity sign, a symbol of cycle and sustainability.
The communications materials take a modern, minimalist approach, highlighting both the contemporary aesthetic of the rugs and the brand's commitment to the environment.
The entire project reflects Louis De Poortere's desire to minimise its ecological footprint while preserving its DNA and the quality of its creations.
Louis De Poortere is a Belgian brand renowned for its expertise in top-of-the-range carpets. With its new «Ecorugs» product, Louis De Poortere is developing a new range with a focus on ecology and recycling, while remaining true to its high standards of quality.
We helped them design their entire product, from name to visual identity.
The identity highlights ecological graphic codes with a colour palette dominated by greens and a logo incorporating the infinity sign, a symbol of cycle and sustainability.
The communications materials take a modern, minimalist approach, highlighting both the contemporary aesthetic of the rugs and the brand's commitment to the environment.
The entire project reflects Louis De Poortere's desire to minimise its ecological footprint while preserving its DNA and the quality of its creations.
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